Small Business Marketing – Local SEO, Sunshine Coast & Australia
You have made the leap to the digital age. Congratulations on taking an idea from a brainstorm to an actual website or app. Most people don’t even get that far, and it means that the hard part is over and it’s smooth sailing from here.
That is what I would like to say but unfortunately, once the app is launched and the website live there is an even bigger and more riskier tasking. Promoting it. Creating the product is a done deal, you want it, you have the resources, the know-how, and hopefully the investor backing to get it done. Now you are putting your brain baby in the hands of the public.
You can buy advertising, but it can be quite expensive. Plus, how can you be sure that your ad is even going to reach your target demo. Payed ads are marked in search results as well, so you might not be instilling trust in people. Folks may not trust your link as they can clearly see that you have paid for it. That’s a bit of a pickle isn’t it? Don’t worry. It’s a maze we have navigated many times before.
I’ll give you an example; we are working with a jewelry designer and sadly didn’t get that nose ring we always wanted, but a great client. They were in this situation, so we created a strategy. We started by optimising their existing WordPress website so that they could be found by the people that were searching for the services they offered. We found the best keywords for their business were jewelry valuations, custom engagement rings, jewelry restoration etc. So we made sure that the site was SEO to the hilt with keywords without ruining the integrity of what they were doing.
We have also built inbound and outbound links from relevant Australian websites, optimised their blogs and social media pages. We also told a few loud mouths we know who told everyone. Sometimes word of mouth still helps.
Since the time we applied this marketing ointment to their business, their organic traffic has grown from just five visits a month to 350 per month with added sales conversation with phone calls and emails.
So, if you know a small business operator struggling with their SEO talk to us here at I Need Website, and we’ll help you too. Our promise is that you are getting 10 percent increase in local organic traffic or you don’t pay for the next month. We want that money too, I’m finally going to get that nose ring. Maybe.